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Unit 1201-28, Level 12,
China Resources Building,
8 Jianguomenbei Avenue, Dongcheng District,
Beijing 100005

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Findasense

Campus

Learn to integrate new media in marketing and communications strategies

Carreer Plan

The Advanced Online Marketing Program is a training program organized by Findasense during which you will take master classes, given by experts in Marketing and Digital Business Development. You will learn to integrate new digital media in Marketing Communication Strategies. You will get the opportunity to participate in the training program while working side by side with the Findasense team in the form of a supervised internship.

Opinión general

“The Campus was a great investment. It is a program that allows you to get as far as you would like”

Rahul Ramchand Lalwani

Community Manager “The Family Wealth Community”. BBVA

“If you are a passionate believer in the power of digital media to change the world, the Campus is a must: varied, engaging, informative and vital if you want to work in the world of the web”

Caragh Kennedy

Digital Marketing Consultant. Vexlan Technostrategies

The companies where our professors work

The content

1.

Digital Media Planning

  • Designing and building a Digital Marketing Plan
  • Online Market Investigation
  • From creativity to the plan and from the plan to creativity
  • Digital Media Planning and Buying

2.

Usability and SEO

  • Designing and developing web projects
  • Creating consumer-oriented and search engine friendly web pages

3.

SEM and DISPLAY

  • Search Engine Marketing (SEM): planning, executing and measuring SEM campaigns, Display advertising and Rich Media
  • Working with the most important platforms and adservers

4.

Metrics and Analytics

  • Web Analytics: How to measure and optimize critical processes for a web page
  • Metrics and data analysis. Main tools. Omniture, Nielsen, Google Analytics

5.

Content and Monetization

  • Web content creation and administration
  • Adsense
  • Affiliates
  • Platforms and exclusive webs

6.

Mobile

  • How to plan and develop a Strategic Mobile Marketing Plan
  • Apps for IOS and Android

7.

Social media marketing

  • Social Media Landscape and its integration in Digital Marketing Plans
  • Virtual Communities and the role of the Community Manager
  • Corporate Blogging
  • Buzz Marketing: Word-of-Mouth Marketing, Buzz, Viral and Guerrilla Marketing
  • RRPP 2.0: Online Reputation Management (ORM)
  • Social Media as an advertising channel
  • Customer Care Management through Social Media